For decades, video editing software has existed in some form. This technology has become more and more sophisticated and is very essential to the drone market.
What is so amazing about drone photography is that it gives the viewer an entire new view and perspective of their world. The aerial views that these devices capture have created a niche for an entirely different and unique way of editing. Commercial and professional drones are equipped with some of the most portable and high definition cameras in the market today. However, without editing, these shots just exist as footage and not necessarily creative videography.
The rise of the popularity of the drone has forced many of existing video editing software companies to get on board with this trend. Top editing software leaders such as Adobe Premiere, Pinnacle Studio, Sony Vegas Pro and Movie Studio Platinum, and Roxio Creator have all updated their software to become ‘drone friendly’ while still maintaining their existing customer base.
What makes each of these programs such intense competitors is that most of them already have a loyal customer base. Videographers who have used these programs before are familiar with how they operate making them more user-friendly. These companies are also very widely known which generates trust in potential consumers and loyal customers alike.
DJI Go app has competitive advantage with these companies for several reasons. The app contains its own editing software right on the app while you film. As soon as you end your shot, you can immediately begin editing your footage. The editing software in the app is very powerful and can create beautiful videos in just a few minutes. Once the editing is complete, it allows you to download or upload your video to several social media accounts. The ability to do all of this in one place gives the DJI Go app an extra amenity that other competitors do not have. The DJI Go app is also specifically made and designed for use with DJI drones. This allows for more capability and intense editing with the footage because of the intimacy of the two products.
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