When I first think of drones and what they are used for, I think of a group of nerdy middle-aged men who form a club and swoon over who’s drone is bigger, better, and more expensive. They take their aerial devices with them to the golf course, tailgate, and even family vacations.
I also think of the adventure loving hippie dude who cannot wait to take it with him to follow him down the Colorado slopes or as he does a gainer off a cliff into the river.
I never really imagined that a firefighter could fly a drone into a burning building to make sure that it was safe to proceed or to make sure that Fluffy made it out safe.
I also really wouldn’t have guessed that an electrical engineer could fly it over transmission lines to estimate damage without putting his staff in danger.
Each of these are actually customers of drones and aerial video devices. According to Fortune magazine, the agriculture, construction, energy, mining, and film and television industries are the fastest growing drone markets in the United States. The use of drones significantly assists these industries in obtaining information and footage that they would have possibly never been able to obtain otherwise. With the FAA loosening their restrictions on aerial space, these privately and publicly owned companies are expanding rapidly in the aerial device market. Amazon and other delivery services have also experimented with drone delivery of packages and products.
DJI drones have the capability to assist each of these industries in their data collection goals. While it is obvious that some of them, specifically Amazon, have specialized location specific needs so this app would more than likely not target companies as such. DJI Go app is more specifically suited for commercial and professional videography users.
According to Entrepreneur, 70 percent of drone videography is used in small productions and real estate leaving only 30 percent used for high-end productions such as movies and television shows. It is this 70 percent that is the market for DJI Go to target for the usage of their app. While the professional drones still have the capability to use DJI Go, it is more likely that the consumers in the 70 percent are owners of the commercial DJI drones. Advertisers of these smaller companies have the ability to use this app to film, edit, and share their videos however they please.
Disclaimer: I wish Jeremy Clarkson was my dad.
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